HealthFirst by Imagine360 was established in Tyler, Texas in 1983. The company was started by a group of insurance industry veterans who saw the need for a technology-savvy TPA to manage self-funded plans for employer groups of all sizes. As a pioneer in self-funded plan administration, HealthFirst by Imagine360 has grown with the industry, but we retain our roots as a service-focused TPA. In fact, one of our very first clients is still with us today.
After a period of expansion, HealthFirst by Imagine360 was acquired in 2025 by Imagine360. We continue to maintain our corporate headquarters in Tyler. No matter where our clients live and work, we understand that each of our clients has different needs when it comes to employee benefits.
So, we approach each client, and each plan, individually. Working with employers, consultants, and our vendor partners, we develop healthcare solutions that best fit each group’s unique employee population and company resources.
We believe that well-managed self-funded plans are the most economical option for most groups. And just as importantly, self-funded plans offer more flexibility, control, and responsiveness to employers and members. So everyone gets the plan, and the coverage, that they need. Our approach works. Committed to client satisfaction and superior service, we have been rewarded with high levels of customer approval, enjoying steady growth and a low client turnover rate.
Navigating today’s healthcare landscape is complicated – but managing a benefits plan doesn’t have to be.
At HealthFirst by Imagine360, we’re devoted to providing customer service that’s both high-tech and high-touch, so you have the security of knowing that every detail is covered.
We use industry-leading technology to process claims, generate reports, and provide you with real-time access to plan details and information. But we also utilize a team approach to account management, so you can always reach a real person to answer questions and resolve issues.
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